Creating a brand is embarking on a path that begins with clearly defining your business goals, values and intention, communicating with your audience while aligning visual storytelling and intuitive brand design.

It’s all about how you communicate with your community and the emotions you make them feel. Investing in creating a brand identity allows you to elevate your brand, embody your brand essence, build trust, and ultimately stand out in your industry.

Timeline: 8 weeks

The Process

PHASE I — COLLABORATIVE VISUAL EXPLORATION

Timeline: 2 weeks

First, we’ll be learning about your brand story, your work, what matters to you and how this shapes your business. In this stage, we establish who your ideal client is, what they need, and discover what communicates to them. This is the key to creating a precise visual brand that accurately storytells your visual narrative and business mission.

Your confidential responses from the Brand Intention workbook and any discussions will inspire visual concept mood boards that focus on a specific design direction for your new (or enhanced) brand personality.

Receive: 3 creative mood board concepts to choose from

PHASE II — CONCEPT DEVELOPMENT & DESIGN

Timeline: 5 weeks

In the next stage of the brand development process, we focus on the creative expression of your brand through logo and visual aesthetic. We then explore how this translates visually and consistently in the form of graphics, colour palette, typography and art direction, then let this shine through with your digital and/or print applications.

Receive: 3 initial logo and brand concept directions, 2 rounds of iterations of your chosen direction

PHASE III — REFINEMENT & DELIVERY

Timeline: 1 week

We will put together a final set of brand guidelines that includes logo and logo variations, official brand colours, typography, graphic elements and all other assets so you can use them throughout your offerings. The guideline will show examples of do’s and don’ts when it comes to logo usage. This promotes brand recognition and consistency which all play a part in communicating your brand’s soul and attracting your ideal client.

Once the guidelines have been signed off by you, all final assets and deliverables will be sent to you by email.

Receive: PDF file of established brand guidelines

All final assets on Google Drive including logo files and graphic elements (png, eps, pdf), and fonts

Any other digital/print assets as requested